Category: Training
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Marketing and PR Skills for Friends Groups
Join me on Saturday, March 26, 2022, for the Annual Friends of South Carolina Libraries (FOSCL) Conference (online or in Mt. Pleasant, SC). Registration is $25 for onsite and $15 for online. I will be giving a presentation all about marketing and PR silks for Friends groups. You don’t have to be a graphic designer,…
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Library Learning and Collaboration
Register today for the FREE online SE Collaborative Conference – March 15-17, 2022 I am happy to announce I will be presenting a session titled, Library Signage: The good, the bad, and the ugly, at the third annual SECC online regional conference. My session helps library staff members think critically about their current and future…
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Are you reviewing your library’s signage on a regular basis?
On January 27, 2022, I conducted a free webinar for WebJunction titled, Library Signage: Effective Crisis Communications. The most important takeaway is that I wanted attendees to THINK CRITICALLY about each and every sign in their library. Part of this process is to conduct a signage audit. A great resource on how to do this…
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Want to make sure your library’s signage hasn’t hit a dead end?
Join me for Library Signage: Effective Crisis Communications at 3:00 pm on January 27, 2022 for a WebJunction webinar and learn about how to get your library’s signage back in shape for the new year! Good signage in the library helps to create clarity and build awareness, while bad signage can lead to frustration and…
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Hard Questions
On November 30, 2021, at 7:00 pm, I spoke to Dr. Clayton Copeland’s Public Library Systems (SLIS 728) class for over an hour about library marketing, promotion, and communications as they relate to public libraries. They really had some wonderful questions! What I found most interesting was the change in the student dynamics from thirty…
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The Sign Removal Test
Years ago, when I conducted library signage audits around South Carolina, I developed a useful tool called the Sign Removal Test. While I was conducting an audit, I had a conversation with a front desk staff member at a public library who asked how to deal with signs she thought were not being read or…
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