Category: Training
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Are you reviewing your library’s signage on a regular basis?
On January 27, 2022, I conducted a free webinar for WebJunction titled, Library Signage: Effective Crisis Communications. The most important takeaway is that I wanted attendees to THINK CRITICALLY about each and every sign in their library. Part of this process is to conduct a signage audit. A great resource on how to do this…
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Want to make sure your library’s signage hasn’t hit a dead end?
Join me for Library Signage: Effective Crisis Communications at 3:00 pm on January 27, 2022 for a WebJunction webinar and learn about how to get your library’s signage back in shape for the new year! Good signage in the library helps to create clarity and build awareness, while bad signage can lead to frustration and…
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Hard Questions
On November 30, 2021, at 7:00 pm, I spoke to Dr. Clayton Copeland’s Public Library Systems (SLIS 728) class for over an hour about library marketing, promotion, and communications as they relate to public libraries. They really had some wonderful questions! What I found most interesting was the change in the student dynamics from thirty…
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The Sign Removal Test
Years ago, when I conducted library signage audits around South Carolina, I developed a useful tool called the Sign Removal Test. While I was conducting an audit, I had a conversation with a front desk staff member at a public library who asked how to deal with signs she thought were not being read or…
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Photography Basics for Library PR and Marketing
Nowadays, just about everyone has a camera in their pocket. Smartphone photography has come a long way; however, many people don’t even know the basics for making a great photo. Here are a few basic steps to making a great image with your smartphone: Make sure your smartphone lens is clean. We keep our phones…
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How does your Library Friends Group succeed?
When you hear the phrase, “Friend of the Library”, do you think of a person or a group of people or both? A library’s Friend group is one that supports the library (academic or public or other). That’s it. It’s that simple. But where it’s not simple, is in all the details. The Friends of…
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