Curtis Rogers Consulting, LLC

Providing training and consulting services to libraries and non-profits.

Another Fun Library Signage Webinar

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Dr. Curtis Rogers

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Register at LibraryWorks today!

I’m happy to be working with LibraryWorks to provide my “Library Signage: The Good, The Bad, and the Ugly” webinar on Wednesday, January 15, 2025, from 2:00 PM – 3:00 PM EST.

Customer service and library signage go hand in hand. How do patrons see your library’s signage and does it address appropriate customer needs? The session will look critically at many types of library signs and review the positive and negative aspects of library signage. We will also address how to conduct a signage audit and the importance of library branding. This session also addresses customer service issues related to signage. Online resources and opportunities for Q&A and discussion will be provided.

Take-aways:
• Understand the Role of Signage in Customer Service: Participants will recognize how library signage impacts patrons’ experience and overall satisfaction.
• Critically Evaluate Library Signage: Participants will learn to assess library signage by examining real-life examples of both effective and ineffective signs.
• Identify Common Signage Mistakes: Participants will be able to identify and avoid common signage errors that can confuse or frustrate patrons.
• Learn How to Conduct a Signage Audit: Participants will learn to systematically review their library’s signage for clarity, consistency, and effectiveness.
• Explore the Importance of Library Branding in Signage: Participants will understand how signage serves as an extension of library branding and why consistent messaging is crucial.
• Address Customer Service Issues Related to Signage: Participants will recognize signage’s role in addressing patron needs and how it can be used to enhance service.
• Apply Best Practices for Creating Effective Signage: Participants will learn design and messaging best practices to ensure their signs communicate clearly and professionally.
• Utilize Online Resources for Further Improvement: Participants will explore online tools and resources to help improve or design better signage.

Please visit https://www.libraryworks.com/ to learn more and also visit my consulting services page to learn about my other training sessions.

Click here to register.

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About the author

    Dr. Curtis Rogers is a library consultant who has worked in the library and information science field for over 35 years. He has worked at the Union (SC) Carnegie Library, and the Charleston County (SC) Public Library, and retired as the Communications Director of the South Carolina State Library. He has also taught courses at the University of South Carolina School of Library and Information Science. He received a Bachelor of Arts in Geography, a Master of Library and Information Science, and a Doctor of Education in Curriculum and Instruction from the University of South Carolina. In 2001, he completed the University of the Azores Summer Study Course in Azorean Portuguese Culture and Language and in 2002 completed the Certified Public Manager credential. In 2008, he was President of the SC Library Association. Rogers developed a national library survey on library use of social media for public relations and presented this survey’s results at the 2009 German Library Association Conference and at the State and University Library of Hamburg. He has served as secretary of the board of the Library Marketing and Communications Conference and as secretary of the SC Academy of Authors, as well as chair of the USC School of Library and Information Annual Literacy Leaders (ALL) Awards Committee. He has also served on the Friends of South Carolina Libraries (FOSCL) board and is a member of the ALA CORE Library Consultants group. He is a recipient of the 2015 F. William Summers Outstanding Alumni Award from the USC School of Library and Information Science.