Communications, Training

Marketing and PR Skills for Friends Groups

Join me on Saturday, March 26, 2022, for the Annual Friends of South Carolina Libraries (FOSCL) Conference (online or in Mt. Pleasant, SC). Registration is $25 for onsite and $15 for online.

I will be giving a presentation all about marketing and PR silks for Friends groups. You don’t have to be a graphic designer, webmaster, or user experience designer to effectively promote and market your friends of the library group events, but it is a good idea to have a basic marketing plan and to know a few basics before you get started promoting your next book sale or other membership event.

Visit the FOSCL event registration page to see a full agenda and sign up today!

Communications, Training

Are you reviewing your library’s signage on a regular basis?

On January 27, 2022, I conducted a free webinar for WebJunction titled, Library Signage: Effective Crisis Communications. The most important takeaway is that I wanted attendees to THINK CRITICALLY about each and every sign in their library. Part of this process is to conduct a signage audit.

A great resource on how to do this can be found in Mark Aaron Polger’s recent book, Library Signage and Wayfinding Design.

Learn more about library signage by visiting the WebJunction page for my webinar and please make sure to review your library’s signage on a regular basis.

Communications, Training

Want to make sure your library’s signage hasn’t hit a dead end?

Join me for Library Signage: Effective Crisis Communications at 3:00 pm on January 27, 2022 for a WebJunction webinar and learn about how to get your library’s signage back in shape for the new year!

Good signage in the library helps to create clarity and build awareness, while bad signage can lead to frustration and confusion. Has your library had to implement COVID-related signage? Has there been a review of other temporary and permanent signage? This session will look at recommended types of library signs and address aspects of library signage within crisis communications. We will also address how to conduct a signage audit, the importance of library branding and using templates, and internal communications as they relate to signage. Online resources will be shared and there will be opportunities for Q&A and discussion.

I’m looking forward to talking about library signage with you soon!

Register today at WebJunction.org.