I had a great time presenting my session, Marketing & PR Skills for Friends at the recent annual Friends of South Carolina Libraries conference held online and in Mt. Pleasant, SC, at the Wando/Mt. Pleasant Branch Library of the Charleston County Public Library System. You can join FOSCL as an individual member or your Friends Group can join! Learn more at our membership information page.
In my presentation, I talk about how you don’t have to be a graphic designer, webmaster, or user experience designer to effectively promote and market your friends of the library group events, but it is a good idea to have a basic marketing plan and to know a few other basics before you get started promoting your next book sale or other membership events. I also reviewed many additional resources to get your Friends group pointed in the right direction.
From email marketing to social media, this presentation has a lot of points that will get your friends group thinking about creating a marketing plan if there already isn’t one. After my session, there were about 20 minutes of comments and questions! It was great hearing about different scenarios and best practices for promoting friends groups within the communities they serve.
If your friends of the library group is interested in having a 1-hour webinar on this topic, feel free to contact me to set it up! Email me at firstname.lastname@example.org.
Screenshot courtesy Jonathan Haupt, Executive Director of the Pat Conroy Literary Center.
Online training is easy and convenient! If you only need a training session that lasts 60-90 minutes, I’ve got a wide variety of topics I can provide.
Some of the benefits are:
- You get a recording of the session so staff members who cannot attend can view the session on their own schedule.
- There is always time for Q&A.
- Sessions can be customized to your library’s specific needs.
- Online training saves you money since there are no travel expenses.
Here is a list of topics I can provide training on:
- Communication Skills, Personality Types, and Networking
- Library Signage/Library Image
- How to be a Successful Library Trustee/Board Member
- How to be a Successful Library Friend/Friends Group
- Photography Basics for PR and Marketing
- Thinking Forward-Revitalizing Your Keeping Up Habits
- Meeting Facilitation and Meeting Facilitation Skills Training
Feel free to email me so we can set up a zoom session to discuss training opportunities for your library or library system.
Part of the key to effective library communication skills is understanding how the receiver receives the information and how the deliverer delivers the information. How well do you know other library staff members’ personality types and how they prefer to receive information? Have you considered how you sound when delivering information or providing directions, reference information, or just having a casual conversation?
According to 16personalities.com, you can “learn what really drives, inspires, and worries different personality types, helping you build more meaningful relationships.” While there are many personality types, there are 16 main types that we discuss during my Communication Skills for Library Staff online training session. This workshop can be 60 minutes long or 90 minutes for more interactive exercises.
By learning some simple skills and techniques, networking with colleagues in person or online doesn’t have to be scary or intimidating. In this session, attendees will take a close look at various personality types and communication styles. The more you know about personality types and communication styles can make almost any interaction a pleasant one. Online resources will be provided and there will be opportunities for Q&A and discussion.
If you need this session customized to a particular communication issue at your library, I’ll be happy to discuss it with you! Contact me at email@example.com to set up a zoom training session for your library staff today.
When you hear the phrase, “Friend of the Library”, do you think of a person or a group of people or both? A library’s Friend group is one that supports the library (academic or public or other). That’s it. It’s that simple. But where it’s not simple, is in all the details.
The Friends of the Library group first needs a mission. Here are some mission samples (from the United for Libraries website):
- To support and cooperate with the Library in developing, maintaining, and enhancing facilities, resources, and services for the public.
- To support the freedom to read as expressed in the American Library Association Bill of Rights.
- To highlight the library’s role in enhancing the University as a top-ranked institution in the state and nation.
- To seek support for the library through monetary gifts and gifts of materials such as books, manuscripts, and art.
- To provide additional money for library materials, equipment, and/or services from funds received through payment of dues for various types of memberships.
After finding its mission, the group needs a lot more to succeed. Groups need active members, bylaws, tax-exempt status, membership dues structure, branding/logo design, a communications plan, and a programming committee – just to name a few.
If your library needs guidance, information, and training to start or reinvigorate your Friends group, I can assist. Contact me and we can discuss how to make your Friends group the best it can be.
Are you looking for an amazing online library marketing and communications conference? Look no further, this conference will have everything! Be sure to follow #LMCC21 and get on the email list. Learn more at LMCC21 Conference website.
Library signage sets the tone not only of the individual library branch, but also of the whole county library system. All library signage should be positive, brief, and consistent. The following are both positive and negative library signage general rules of thumb:
- Polite language
- Not verbose – get to the point
- Consistently use library logo/branding
- No typos
- Correct grammar
- Font and font size
- Image that supports content
- Too many words
- Clip art (try to use photography if possible)
- Comic sans font (use font that is similar to the library’s standard font selection/branding)
- Passive aggressive
- Too many colors
- Too much going on
A library signage audit is not only an audit of the library’s signs, but it may also relate to the library’s internal and external image including printed materials, customer service, grounds, and community perceptions.
During the signage audit, photographs will be taken of most of the library branch’s signs. Later, a visual report will be created with a list of what your branch is doing well and recommendations for what to change. The report may be used to look more closely at each library branch’s signage and make decisions about the type of signage that may be best suited to that community’s needs.
Does your library need a signage audit or signage training? If so, contact me and I’ll be glad to discuss it with you: firstname.lastname@example.org.
Are you interested in an online training session? I can customize the perfect training session for your library staff, trustees, or friends group. Sessions take place via zoom and can be for up to 100 attendees. While working for the South Carolina State Library, I conducted many different training sessions both online and in-person. Here is a recorded session titled, Library Signage: the good, the bad, and the ugly. And here is another session I developed to help library staff members develop networking skills based on understanding personality types titled, Networking Skills for Library Staff.
I thoroughly enjoy providing training to library staff members and am happy to work with you on creating the perfect training session for you! Feel free to contact me today to discuss your library’s needs.