Tag: friends

2022 FOSCL Conference a Success!

2022 FOSCL Conference a Success!

I had a great time presenting my session, Marketing & PR Skills for Friends at the recent annual Friends of South Carolina Libraries conference held online and in Mt. Pleasant, SC, at the Wando/Mt. Pleasant Branch Library of the Charleston County Public Library System. You can join FOSCL as an individual member or your Friends Group can join! Learn more at our membership information page.

In my presentation, I talk about how you don’t have to be a graphic designer, webmaster, or user experience designer to effectively promote and market your friends of the library group events, but it is a good idea to have a basic marketing plan and to know a few other basics before you get started promoting your next book sale or other membership events. I also reviewed many additional resources to get your Friends group pointed in the right direction.

From email marketing to social media, this presentation has a lot of points that will get your friends group thinking about creating a marketing plan if there already isn’t one. After my session, there were about 20 minutes of comments and questions! It was great hearing about different scenarios and best practices for promoting friends groups within the communities they serve.

If your friends of the library group is interested in having a 1-hour webinar on this topic, feel free to contact me to set it up! Email me at curtisrogersconsulting@gmail.com.

Screenshot courtesy Jonathan Haupt, Executive Director of the Pat Conroy Literary Center.

Marketing and PR Skills for Friends Groups

Marketing and PR Skills for Friends Groups

Join me on Saturday, March 26, 2022, for the Annual Friends of South Carolina Libraries (FOSCL) Conference (online or in Mt. Pleasant, SC). Registration is $25 for onsite and $15 for online.

I will be giving a presentation all about marketing and PR silks for Friends groups. You don’t have to be a graphic designer, webmaster, or user experience designer to effectively promote and market your friends of the library group events, but it is a good idea to have a basic marketing plan and to know a few basics before you get started promoting your next book sale or other membership event.

Visit the FOSCL event registration page to see a full agenda and sign up today!

How does your Library Friends Group succeed?

How does your Library Friends Group succeed?

When you hear the phrase, “Friend of the Library”, do you think of a person or a group of people or both? A library’s Friend group is one that supports the library (academic or public or other). That’s it. It’s that simple. But where it’s not simple, is in all the details.

The Friends of the Library group first needs a mission. Here are some mission samples (from the United for Libraries website):

  • To support and cooperate with the Library in developing, maintaining, and enhancing facilities, resources, and services for the public.
  • To support the freedom to read as expressed in the American Library Association Bill of Rights.
  • To highlight the library’s role in enhancing the University as a top-ranked institution in the state and nation.
  • To seek support for the library through monetary gifts and gifts of materials such as books, manuscripts, and art.
  • To provide additional money for library materials, equipment, and/or services from funds received through payment of dues for various types of memberships.

After finding its mission, the group needs a lot more to succeed. Groups need active members, bylaws, tax-exempt status, membership dues structure, branding/logo design, a communications plan, and a programming committee – just to name a few.

If your library needs guidance, information, and training to start or reinvigorate your Friends group, I can assist. Contact me and we can discuss how to make your Friends group the best it can be.